The spa at Pura Vida Fitness & Spa needed a new concept and a new brand.  The Vital brand drew on the pervasive recognition of the fitness club and focused on practical spa treatments that produced results. 

The tone was straightforward and wellness-oriented with an air of luxurious simplicity.The addition of $5 to $18 "vital enhancements" created more affordable price points and allowed visitors to customize their treatments with benefit-oriented add-ons.

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showcases the spa's key differtials - affordable enhancements, access to the fitness club and its classes

logo and identity