This brochure for Vital, the spa at Pura Vida Fitness & Spa, plays on existing elements of the Pura Vida brand while incorporating new textures and patterns unique to the spa.  In addition to developing the logo, we used the process of designing the spa brochure to create a new graphic identity.   Patterns and textures are combined with plenty of white space and an unusual shape for a high-end feel with reasonable printing costs.

brochure - front cover

brochure interior - acupuncture and nutrition

print ad