The Tri for the Cure is a long-standing Denver triathlon designed for women of all ages and abilities.  It is also the largest women's triathalon in the United States.  Orange's public relations campaign was three pronged:

- Media stories about first time race participants, their training experiences and reasons for supporting the Tri for the Cure
- Facebook campaign to engage race participants around event details and their stories about training and survival
- Blog campaign to engage local women bloggers to talk about the Tri for the Cure

television news stories
a first-time triathletes share their stories with local media

facebook campaign
ads and a page where participants get updated race information, ask questions and post their stories

blogs
outreach to local female bloggers