Pura Vida Fitness & Spa was a new concept for Denver, and we were challenged to created a brand that communicated both luxury and elite fitness. In addition to developing a logo, tagline and graphic identity, we have continued to evolve the brand through new collateral and advertising campaigns.

membership packet
a folder and brochure that was given to prospective members

print advertising
a campaign designed for print publications and billboards - female version

print advertising
a campaign designed for print publications and billboards - male version

direct mail
with two-sided collateral that double as coupons distributed by their sales team