At the Butterfly Pavilion, Kim DeLashmit led the organization through a two-year rebranding process that included more playful, cartoon-oriented graphics, online games and activities that directly appealed to the facility's target audience of families and kids. Rotating onsite themes and rewards programs generated an increase in repeat visits from families excited for new activites.

media buys and sponsorships
on regional televsion stations including 9News, Rocky Mountain PBS, radio and newpapers

website redevelopment
increased website visitation by 300% with content optimization, quadrupled number page visits and time spent on website, and reduced incoming calls with user-friendly navigation

blog
introduced a blog to engage adult audiences

rotating activity guides
engaged visitors in new activites that increased repeat attendance